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Yellow Pages Digital & Media Solutions Limited (together with its subsidiaries « we », « us », « YP ») has created this privacy statement (the “Statement”) and is firmly committed to the protection of your privacy. Yellow Pages Digital & Media Solutions Limited is a corporation organized under the laws of British Colombia, with headquarters at 8.300-1751 Rue Richardson, Montreal, Quebec, Canada H3K 1G6.  


We are committed to the protection and respect of your privacy. This Statement describes who we are, how we collect, store, use, share, and secure the personal information of individuals using any website owned by us (each, a “YP Website”). This Statement reflects the requirements of Canada’s Federal and Provincial privacy legislation as well as our continuous commitment to protecting your personal information. 




1.  What is “Personal Information”? 


Personal information is any information about you that can be used to identify you either directly (such as your name, address, e-mail address, or telephone number) or indirectly (such as information about your use of our products and services). ,  


The name, address and telephone number of an individual that appears in a telephone directory that is available to the public (where such individual can refuse to have such information appears in such directory) does not fall under the scope of personal information as it is publicly available information. Also, in some circumstances, some of this information may qualify as business information which is not covered by this Statement. 


2.  Collection of Personal Information 


With exception of the information we collect using Cookies (see our Cookie Policy here), we do not automatically gather any personal information from users of YP Websites. Personal information is only obtained by YP if you supply it voluntarily, usually by contacting us via e-mail or filling out a form, such as when you request supplemental information about our services, apply online for a contest, answer online surveys, submit a posting to a blog, forum, or review or register for services. Depending on your use of YP Websites, or our App, the information you provide us with may include: 

  • Identification/profile information: This type of information refers to your basic contact details, including display name, password, date of birth (where applicable), gender, language preferences, email address, and/or telephone information, as well as a potential photo (for use as an avatar). 

  • Comments/Messages: We collect information you provide when you compose, send, or receive messages through our message functionality. In addition, we also collect information you provide when you supply comments or reviews on a YP Website. 

  • Marketing and Communications Information: This type of information includes your preferences in receiving marketing from us and your communication preferences. Where you have consented, we use your personal data to communicate to you marketing and advertising for products and services aligned with your interests.  

  • Technical Data: This type of information refers to your internet protocol (IP) address and information relating to the device you use to access YP Websites or our App.  


In addition, we may also obtain information about you through cookies (see Cookie Policy here), as well as from Google or Facebook, in the case you signed up for an account with us through using either your Google or Facebook Accounts.  


In the case we do receive information from third parties such as Google or Facebook during the creation or log in to your account, you have granted those third parties consent to share that information with us. More specifically, the information we collect from those third parties include, most notably, your email address and/or your public profile. We need this information to authenticate you where you choose a social log-in route.  


It is important to note that you are not required to supply personal information to view the content of any YP Website. That being said, you should also be aware that when you share personal information in public areas of a YP Website, this information may be seen and used by other users. We urge you to exercise good judgment when sharing personal information in these areas. 


If you decide not to provide us with personal information online, no material consequences will result, although you may be unable to participate in certain promotions, receive product information, or use portions of a YP Website that require personalized information or applications. YP Websites provide users the opportunity to opt-out of receiving communications from us at the point where we request contact information about you. 


YP will retain your personal data for no longer than is reasonably necessary for the purpose(s) for which it was provided. This practice will vary for different types of personal information, depending on how and why it was collected. For us to determine how long to keep personal information, we use a number of factors, including but not limited to: 

  • Legal obligations under applicable Federal and Provincial laws to retain data for a certain period of time; 

  • Applicable statutes of limitation set by Federal and Provincial laws;  

  • Potential or actual disputes; and  

  • Best practices and guidelines issued by data protection authorities.  


Once no longer reasonably necessary for the purpose for which it was provided, we securely erase or de-index your personal data from our systems. Should you wish to reach out to us with a deletion or de-indexation request, please contact us at


3.  Use and Sharing of Personal Information 


We will generally collect and use the above detailed personal information to administer our contests, promotions, surveys, reward programs and other services, to understand our customers' responses, needs and preferences, and to generally manage our business.  


Directory Delivery 


Should you be in an area where a local directory is not automatically delivered to you, you may request to receive a local directory by filling a webform on a YP Website. YP use your personal information in order to process this request, as well as include you on a distribution list for 3 upcoming directory editions, should you request this.  

Marketing Purposes (including third parties) 


We may also use personal information to contact our customers or suppliers with marketing or promotional materials regarding our products, programs and services or to assist our front-line staff in providing tailored sales offers to our customers. We may exchange or merge personal information with data obtained from third parties for the same purposes. 


The above-described business partners are trusted partners of YP. Should they request from us to use your name, address, email address, telephone number or other contact information to inform you of products, services, and promotional offers, we only share your such information with our partners where you have provided us consent to do so. You can always unsubscribe from their emails by clicking the “unsubscribe” link in any of their emails or managing your preferences via their website.  


Tracking and Profiling 


We use certain technologies which track your use of YP Websites, our App, products and services to help us build a profile of your preferences. The result of this for you, is that you are more likely to receive marketing and advertising which has been tailored to your specific preferences, based on your activities.  


If we show you an advertisement or you receive marketing which you do not believe relates to you, you can let us know by sending us an email at and we may decide to investigate the matter further.  


With your consent, we use cookies and similar technologies to track your activity on our website so we can provide you with important features and functions, and to offer you a better website experience overall. Specifically we use cookies and similar technology for functionality, analytics, marketing/advertising, and provide you with a more personalized experience. For more information on cookies and their use on YP Websites, please visit our Cookie Policy here


Internal Training 


Your personal information may also be used for internal training purposes, to ensure that our staff have the knowledge and expertise to offer you a great user experience. For example, if you call in to our call center by telephone, your call may be recorded and we may keep notes on file for quality and training purposes.  


Market and Research Analysis Purposes 


YP is always looking to get better understanding of our clients and our users. Accordingly, we may use your personal data for market and research analytics purposes. We may also conduct surveys, or invite certain users to be involved in market research. If you are invited to complete a survey or partake in market research, and you choose to do so, note that you are consenting to the use of your personal information for these purposes. We will use the answers and feedback you provide us with in order to provide improved products and services.  


Record Keeping and Data Accuracy 


The personal information we collect from you is processed in the course of maintaining and administering our internal records. We do so to ensure that any information we hold about you is kept up to date. Should you wish to rectify information about yourself, do not hesitate to reach out to us at with your request.  


Enquiries, Complaints and Disputes 


We use your personal information to respond to any enquiries, complaints, claims or disputes you may have made or dispute that may arise in the course of providing you with products and services.  


Fraud Prevention 


In certain circumstances, we use your personal information to the extent required to detect, investigate, and prevent fraud. In order for us to comply with our legal obligations, this may require the communication of your personal information to law enforcement agencies, if they request it.  


4.  Your Consent 


By providing us with your personal information, you consent to our collection, use and disclosure of that information as described in this Statement as amended from time to time or as described at or before the time of collection, use or disclosure, as the case may be. If you do not want your personal information to be collected, used or disclosed in this manner, then please either:  


  • do not submit your personal information to us; 

  • exercise opt-out procedures described above or as may be offered at the time of collection, 

  • or refrain from exercising opt-in procedures described above or as may be offered at the time of collection 


If you have submitted personal information to us and wish to withdraw your consent to its retention, use or disclosure, please send an e-mail to You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. If you withdraw your consent, we may not be able to provide some products or services to you. 


Where permitted or required by law, we may collect, use or disclose your personal information without your consent, for example, to collect a debt you owe us, to comply with a legally permitted inquiry by a government agency, or to comply with a court order. 


5.  Sharing your Personal Information 


In order for us to continue to provide you with quality products and services, we may share your personal information with our suppliers and service providers, including other companies within our group, who perform certain business services for us, as well as other organizations, who may use your personal data for their own purposes.   


In addition, we may disclose your personal information if we are under a duty to disclose or share such information in order to comply with any legal obligation, or in order to protect the rights, property or safety of our business, our customers, YP Website visitors, or others. This may include exchanging information with other organizations, including local police, the RCMP, or other governmental agencies for the purposes of fraud protection, or in order to assist with an investigation, or respond to a valid court order.  


Personal information may be shared with our agents or contractors in connection with services that they perform for us. Some of our agents and contractors are located outside of Canada and, as such, are subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries. Specifically, some of our agents and contractors are located in the United States of America, or other jurisdictions such as India. Our written agreements with such agents and contractors ensure that personal information can only be used for the purposes for which it was shared with them, and that they handle the personal information in accordance with this Statement.  


Please ask us if you would like to know more about what measures we have in place to protect your personal information by writing us at  


6. Safeguards and Retention 


We use physical, organizational and technological safeguards to protect your personal information against theft, loss or unauthorized access, use, modification, disclosure or disposal. Generally speaking, you can visit YP Websites without revealing personal information. However, given that electronically submitted data is not 100% secure, we make no warranties as to the security of any personal information you submit online, which you do at your own risk. 


7.  Terms of Use & Changes to this Statement 


Your use of YP Websites, and any disputes arising from it, is subject to this Statement and governed by our Terms of Use, including its choice of law provisions. We reserve the right to change and update the Statement and these changes will be made when appropriate, in a timely manner. We encourage you to examine our Statement from time to time to ensure you are aware of any changes we may have made. 


8.  Access and Contact 


Upon written request, YP will provide you access to your personal information, subject to certain exceptions as provided by the applicable legislation. If you notice any errors or omissions in your personal information, please advise us in writing and we will promptly correct them where appropriate. If you have concerns regarding our Statement, the security of your personal information or our compliance with the applicable personal information protection legislation, please send a brief explanation of your concern to our Privacy Officer at: 


Franco Sciannamblo, Senior Vice President and Chief Financial Officer 
Yellow Pages Digital & Media Solutions Limited 
1751 Richardson St., Suite 8.300 
Montreal, Quebec H3K 1G6 



Amended: September 2023 


Yellow Pages Privacy Statement

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